Richard Millington from FeverBee Community Consultants shares some very interesting observations on how the field of community management may have entered a “community recession.” He points to possible causes such as a shift to profitability, changing member behaviors, and the growing expectations around AI.
This rings especially true in the area of platform-based enterprise communities. However, there is a much richer landscape of community types and tools—of which he lists some compelling examples. “Communities for Good,” in particular, is of personal interest to me and still offers so many opportunities for community building and support. The key development to watch is the gradual shift in community work from platform-centric to audience-centric approaches—what Richard calls the COMMUNITY EVERYWHERE approach.
Increasingly, communities live and work across many different online and physical spaces.… Read more...
